Born and raised in Dallas Texas, Darius moved to Norman Oklahoma in 1987 after graduation from Lake Highlands High School to attend the University of Oklahoma. It was during this time in college that he confirmed it was the world of fashion that was his passion and that he wanted to become a Dallas bridal gown designer of wedding dresses, special occasion evening gowns, and Dallas Dress designer of formal dresses.
After some moderate local success in Oklahoma, as a new fashion designer decided that he was ready to take his evening gown dress designs to the national level. It was then, that the marriage of determination, compassion, design, & fashion sense were perfectly melded into him producing his own designer collection of high end formal evening wear gowns. He introduced his first collection at the Atlanta Apparel Market in October of 1996. This was the beginning of the label taking its rightful place as a contender in the pageant gowns and designer evening dresses arena. Just over a year later, the company introduced their first collection of informal designer wedding gowns that has since evolved into a successful line on its own.
The dressmaker design firm initially exhibited clothing exclusively only to bridal shops salons boutiques and retail stores for years from a private showroom within the Dallas International Apparel Market as well as other regional wholesale markets in Chicago, Las Vegas and New York. In 1998 the company relocated back to his native home of Dallas Texas where he has experimented with selling his designs to individuals across the world via the internet as well as to select retail clients in the Dallas Metroplex area via his private salon studio. The company still offers their designer evening wear and custom bridal gown designs wholesale to retailers for resale via regional markets for even further exposure nationwide. However the direct consumer response locally to our designer dresses and bridal gowns via mail order through the internet, retail, has been great. The custom gown line, with office's in Frisco - near in Dallas Texas, has developed into a sleek and elegant collection of fine custom bridal gowns and social occasion evening wear.
Darius along with his life partner since 1987 (and business partner) David, have 3 small children (one gregarious boy and very active twin girls). In an effort to provide them a chance to stay home with their children until the kids are in school (and still keep their careers going) the showroom open to the public was modified to office space where verified showings are only accepted by appointment. This has worked well since most of the sales generated are from the internet due to the simple and proven mail order system that he has now created for those clients needing dressmakers to produce a made to order product and not something that they can simply find off the rack at any bridal shop. Plans for a new showroom in the near future are however in the works in hopes a new wedding boutique facility will be built and ready to go by the year 2013.
With no formal training and his God given talents his label is well on its way to becoming a house hold name not just in Dallas Texas but internationally in the fashion world of informal bridal gowns & designer evening dresses.